B.S. Marketing & Business Education

Application

To apply for the on-campus or online Bachelor of Science degree in Marketing and Business Education, you need to apply to UW-Stout.

Financial Aid

Students who are attending another institution, but are planning to receive their degree from UW-Stout, may be eligible to receive aid from UW‐Stout. In these cases, UW‐Stout is considered the Home Institution and the other campus is considered the Visiting Institution.Transfer Students

• Applying for Transfer
• Transferring Credits
• Articulation Agreements

Note: When filling out the application form, be sure to make a note in the student comment section that you intend to apply to the "online program." 

High school students planning to attend UW-Stout’s MBE program should prepare by taking traditional college preparatory classes. In addition, high school students should explore their interests by taking courses such as, principles of marketing, desktop publishing, accounting, sports and entertainment marketing, personal finance, sales and advertising promotion, intro to business, international marketing, and entrepreneurship. Previous work experience in business and marketing is beneficial. Students may also benefit from co-op and internship experiences. Participation in school organizations such as DECA, BPA, FBLA, and others is beneficial.

Starting Out

During your first semesters at UW-Stout, you enroll in general education courses and a sampling of business and education courses. As you progress, business and marketing courses prepare you to be the technical expert. You will also take courses that evolve your communication skills, refine your leadership capacity, and develop your creative, innovative and inventive approaches to solving emerging business and marketing opportunities.

Professional Education Courses Include:

• Introduction to Marketing and Business Education
• Psychology of Education
• Multiculturalism
• Marketing and Business Education Methods
• Technical Courses Include:
• Principles of Marketing
• Financial Accounting
• Professional Selling and Market Development
• Contemporary Software Applications
• International Business or Marketing
• Business Management
• Advertising

Beyond the Classroom

MBE students at UW-Stout benefit through their participation in extracurricular activities. Students are encouraged to become a member of the Marketing and Business Education Association (MBEA) as freshmen and continue their involvement until graduation. MBEA members annually plan and host the DECA District 1 Conference, attend regional and state FBLA and DECA leadership conferences, as well many social activities. MBEA members have access to networking opportunities and professional development conferences that will give them a competitive advantage in the marketplace.

Prior to obtaining licensure students must amass 4,000 hours of industry related work experience. Most students obtain the required work hours while working before and throughout their college career. The hours required for licensure are not required for graduation.

Acquire ideas, knowledge, and skills through real-world classroom situations and apply them in real-world education and business settings.

UW-Stout MBE students are part of a program that:

• Immerses you in business and marketing coursework through the UW-Stout College of Management.
• Engages you in experiential learning through its laptop initiative and its learning-centered in-field experiences.
• Exposes you to passionate and experienced faculty and advisors that are connected with the marketing and business education community across the state and nation.
• Provides you with the career flexibility you need in an ever-changing world.
• Prepares you to choose a career in teaching marketing and business and/or enter a wide range of business, marketing and management positions.
• Supports you with caring program faculty and individualized advisement so you can efficiently achieve your academic goals.
• Develops your leadership and management competence through a built-in business administration minor.
• Expands your network through its professional student organization known as the Marketing and Business Association (WMEA, WBEA, DECA and FBLA affiliated).

"Passionate and inventive individuals effectively compete in a world that communicates at the speed of light and moves ideas, products, services and people fluidly across borders and cultures. Allow yourself to compete in this world by exploring the possibilities of a degree in Marketing and Business Education at UW-Stout."

Urs Haltinner, MBE Program Faculty

On the average, 50% of MBE graduates accept teaching positions immediately following commencement. Another 50% accept positions in business and industry. 

MBE graduates, who become teachers, teach middle and high school classes including principles of marketing, personal finance, sales and advertising promotion, and accounting. Graduates also teach in technical/community colleges and four-year universities throughout the U.S. and even in other countries. Advanced career opportunities include athletic directors, director of instruction, principals and vice-principals, district administrators, and school counselors.

Program graduates working in the industry have worked in financial services, medical sales, convention planning, sales, as business owners, and purchasing agents. 

Marketing and Business Education Association

Advisory Committee Members